Frequently Asked
Questions

Most agencies focus on just one area—sales OR branding OR operations. We integrate all three through our proven Three-Pillar Approach:

Plus, we have 20+ years of hands-on retail experience and a 95% client retention rate.

Your involvement depends on your package and preferences. At minimum, you'll need to participate in kickoff meetings, provide information about your brand and products, and approve strategies. For Audit and Accelerator packages, you or your team will implement recommendations with our guidance. Retainer clients receive more hands-on strategic support tailored to their needs with regular check-ins and ongoing coaching. We're flexible and adapt to your available time and resources.

Our primary expertise is in North American retail markets (US and Canada). However, many of our strategies and frameworks can be adapted to other markets. If you're based outside North America but targeting North American retailers, we're absolutely a great fit. For other international markets, we can discuss during the consultation whether we're the right partner for your needs.

Great! Our experience spans from launching large global brands to helping small startup companies across diverse categories—from functional beverages to specialty snacks to natural beauty products. Our framework applies across categories because retail fundamentals remain consistent. During the consultation, we'll assess your specific category dynamics, competitive landscape, and target retailers to ensure we can provide meaningful value.

While our primary expertise is in traditional retail distribution (brick-and-mortar stores), many retailers now have omnichannel strategies that include online components. We can help you navigate retailer-specific e-commerce platforms (like Walmart.com, Target.com) and understand how online and in-store work together. For pure-play Amazon or DTC e-commerce optimization, we can connect you with specialized partners in those areas.

No! Many of our clients are founders or small teams just beginning to build out their sales capabilities. We can help you determine what roles you need, when to hire, and how to structure your team. Our Process + Team Training pillar includes guidance on team building, hiring criteria, and training new team members. Whether you're a solo founder or have an established team, we'll work with your current reality.